by Webb, Deborah J., Mohr, Lois A., Harris, Katherine E.
Published in Journal of business research (01.02.2008)

by Webb, Deborah J., Mohr, Lois A.
Published in Journal of public policy & marketing (01.09.1998)

by MOHR, LOIS A., EROǦLU, DOǦAN, ELLEN, PAM SCHOLDER
Published in The Journal of consumer affairs (01.06.1998)

by Ellen, P. S.
Published in Journal of the Academy of Marketing Science (01.04.2006)

by Harris, Katherine E., Grewal, Dhruv, Mohr, Lois A., Bernhardt, Kenneth L.
Published in Journal of business research (01.04.2006)

by Ellen, Pam Scholder, Mohr, Lois A, Webb, Deborah J
Published in Journal of retailing (2000)

by MOHR, LOIS A., WEBB, DEBORAH J., HARRIS, KATHERINE E.
Published in The Journal of consumer affairs (2001)

by Harris, Katherine E, Mohr, Lois A, Bernhardt, Kenneth L
Published in The Journal of services marketing (01.12.2006)

by Mohr, Lois A., Bitner, Mary Jo
Published in Journal of business research (01.03.1995)

by Bitner, Mary Jo, Booms, Bernard H., Mohr, Lois A.
Published in Journal of marketing (01.10.1994)

by Cobb-Walgren, Cathy J, Mohr, Lois A
Published in The Journal of services marketing (01.04.1998)

by Bitner, Mary Jo, Booms, Bernard H., Mohr, Lois A.
Published in Journal of marketing (01.10.1994)

by Mohr, Lois A., Henson, Steve W.
Published in Journal of consumer psychology (1996)

by Mohr, Lois A.
Published in JMR, Journal of Marketing Research (01.05.2002)

by Mohr, Lois A.
Published in Journal of Public Policy & Marketing (01.10.1994)

by Mohr, Lois A.
Published in Journal of Public Policy & Marketing (01.09.1994)