The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter
Colliander, Jonas, Marder, Ben, Lid Falkman, Lena, Madestam, Jenny, Modig, Erik, Sagfossen, Sofie
Published in Computers in human behavior (01.09.2017)
Published in Computers in human behavior (01.09.2017)
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Journal Article
Twitter for two: investigating the effects of dialogue with customers in social media
Colliander, Jonas, Dahlén, Micael, Modig, Erik
Published in International journal of advertising (01.01.2015)
Published in International journal of advertising (01.01.2015)
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Journal Article
The value of ambient communication from a consumer perspective
Rosengren, Sara, Modig, Erik, Dahlén, Micael
Published in Journal of marketing communications (02.01.2015)
Published in Journal of marketing communications (02.01.2015)
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Journal Article
Twitter for two: Investigating the effects of tweeting with customers
Colliander, Jonas, Modig, Erik, Dahlén, Micael
Published in International journal of advertising (2015)
Published in International journal of advertising (2015)
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Journal Article
The allure of the bottle as a package: an assessment of perceived effort in a packaging context
Söderlund, Magnus, Colliander, Jonas, Karsberg, John, Liljedal, Karina T, Modig, Erik, Rosengren, Sara, Sagfossen, Sofie, Szugalski, Stefan, Åkestam, Nina
Published in The journal of product & brand management (01.01.2017)
Published in The journal of product & brand management (01.01.2017)
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Journal Article
SPECIAL TOPICS SESSION: THINKUBAAATOR
Sasser, Sheila, Kerr, Gayle, Kelly, Louise, Rosengren, Sara, Modig, Erik
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2015)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2015)
Conference Proceeding