Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora
Mittelstaedt, John D., Kilbourne, William E., Mittelstaedt, Robert A.
Published in Journal of macromarketing (01.12.2006)
Published in Journal of macromarketing (01.12.2006)
Get full text
Journal Article
Entrepreneurs or Investors: Do Multi-unit Franchisees Have Different Philosophical Orientations?
Grünhagen, Marko, Mittelstaedt, Robert A.
Published in Journal of small business management (01.07.2005)
Published in Journal of small business management (01.07.2005)
Get full text
Journal Article
Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Health Care
Mittelstaedt, John D., Duke, Charles R., Mittelstaedt, Robert A.
Published in Journal of public policy & marketing (01.04.2009)
Published in Journal of public policy & marketing (01.04.2009)
Get full text
Journal Article
Is bigger better?
Grünhagen, Marko, Mittelstaedt, Robert A
Published in International journal of entrepreneurial behaviour & research (01.06.2002)
Published in International journal of entrepreneurial behaviour & research (01.06.2002)
Get full text
Journal Article
Multiple diffusion and multicultural aggregate social systems
Parthasarathy, Madhavan, Jun, Sunkyu, Mittelstaedt, Robert A.
Published in International marketing review (01.08.1997)
Published in International marketing review (01.08.1997)
Get full text
Journal Article