Understanding the purchase behaviour of small car users using means and end chain theory
Mittal, Sanjiv, Muralie, Sushma
Published in Journal of global scholars of marketing science (01.09.2012)
Published in Journal of global scholars of marketing science (01.09.2012)
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Journal Article
Location-based advertising: a systematic review, integrative framework, and future research Agenda
Aggarwal, Radhika, Mittal, Sanjiv, Dhingra, Sanjay
Published in Journal of location based services (02.07.2024)
Published in Journal of location based services (02.07.2024)
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Journal Article
Performance-oriented factors for women entrepreneurs – a scale development perspective
Jha, Pooja, Makkad, Munish, Mittal, Sanjiv
Published in Journal of entrepreneurship in emerging economies (04.06.2018)
Published in Journal of entrepreneurship in emerging economies (04.06.2018)
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Journal Article
Sustainability Model for Semiconductor Manufacturing
Qi, Eason, Luo, Tienying, Wick, Mallory, Armer, Helen, Raiford, Michael, Marteniz, Tony, Mittal, Sanjiv
Published in 2024 35th Annual SEMI Advanced Semiconductor Manufacturing Conference (ASMC) (13.05.2024)
Published in 2024 35th Annual SEMI Advanced Semiconductor Manufacturing Conference (ASMC) (13.05.2024)
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Conference Proceeding
Evaluating the validity of Student Evaluation of Teaching Effectiveness (SET) in India
Mittal, Sanjiv, Gera, Rajat, Batra, Dharminder Kumar
Published in Education & training (London) (10.08.2015)
Published in Education & training (London) (10.08.2015)
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Journal Article
Relationship between Underpricing and Post IPO Performance: Evidence from Indian IPOs
Mayur, Manas, Mittal, Sanjiv
Published in Asia-Pacific Journal of Management Research and Innovation (01.06.2014)
Published in Asia-Pacific Journal of Management Research and Innovation (01.06.2014)
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Journal Article
Impact Analysis of ICT Teaching Aids Used for Training and Development of Employees
Sharma, Shipra, Garg, Shalini, Mittal, Sanjiv
Published in Procedia, social and behavioral sciences (13.05.2015)
Published in Procedia, social and behavioral sciences (13.05.2015)
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Journal Article