Managing price changes: Role of consumer thinking styles on perceived price fairness and purchase intention
Shaw, Sayanti, Chovancová, Miloslava, Bejtkovský, Jiří
Published in Innovative marketing (01.01.2022)
Published in Innovative marketing (01.01.2022)
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Journal Article
Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication’s products and services? Evidence from Ghana
Attor, Cleophas, Bashiru Jibril, Abdul, Chovancová, Miloslava
Published in Innovative marketing (16.08.2022)
Published in Innovative marketing (16.08.2022)
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Journal Article
A major boost to the website performance of up-scale hotels in Vietnam
Vo, Nga Thi, Chovancová, Miloslava, Tri, Ho Thanh
Published in Management & marketing (Bucharest, Romania) (01.03.2019)
Published in Management & marketing (Bucharest, Romania) (01.03.2019)
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Journal Article
The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam
Nguyen, Diep Thi N., Hoang, Sinh Duc, Chovancová, Miloslava, Tran, Khang Hoang
Published in Journal of Eastern European and Central Asian research (2022)
Published in Journal of Eastern European and Central Asian research (2022)
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Journal Article
Consumer Behaviour and Warranty Claim: A Study on Czech Consumers
Shaw, Sayanti, Chovancová, Miloslava, Bejtkovský, Jiří
Published in Economics & sociology (01.01.2017)
Published in Economics & sociology (01.01.2017)
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Journal Article
Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Female Shoppers in the Zlínský Region
Osakwe, Christian Nedu, Chovancová, Miloslava
Published in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2015)
Published in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2015)
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Journal Article
Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation
Chovancová, Miloslava, Osakwe, Christian Nedu, Ogbonna, Benson U
Published in Croatian Economic Survey (01.06.2015)
Published in Croatian Economic Survey (01.06.2015)
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Journal Article
Paper
Revisiting Consumers' Intention to Use Peer-to-peer Accommodation Services: The Role of Positive Emotional Response from COVID-19 Crisis Response Communication
Ratilla, Mark, Dey, Sandeep Kumar, Chovancová, Miloslava
Published in Journal of quality assurance in hospitality & tourism (03.05.2024)
Published in Journal of quality assurance in hospitality & tourism (03.05.2024)
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Journal Article
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire
Kwarteng, Michael Adu, Ntsiful, Alex, Osakwe, Christian Nedu, Jibril, Abdul Bashiru, Chovancova, Miloslava
Published in International journal of consumer studies (01.03.2023)
Published in International journal of consumer studies (01.03.2023)
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Journal Article