Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?
Milberg, Sandra J., Sinn, Francisca, Goodstein, Ronald C.
Published in The Journal of consumer research (01.10.2010)
Published in The Journal of consumer research (01.10.2010)
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Journal Article
Synthesis of attraction effect research: Practical market implications?
J. Milberg, Sandra, Silva, Mónica, Celedon, Paulina, Sinn, Francisca
Published in European journal of marketing (08.07.2014)
Published in European journal of marketing (08.07.2014)
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Journal Article
Information Privacy: Corporate Management and National Regulation
Milberg, Sandra J, Smith, H. Jeff, Burke, Sandra J
Published in Organization science (Providence, R.I.) (01.01.2000)
Published in Organization science (Providence, R.I.) (01.01.2000)
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Journal Article
Compromising the Compromise Effect: Brands Matter
Sinn, Francisca, Milberg, Sandra J., Epstein, Leonardo D., Goodstein, Ronald C.
Published in Marketing letters (01.12.2007)
Published in Marketing letters (01.12.2007)
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Journal Article
A new approach to measuring retail promotion effectiveness: A case of store traffic
Epstein, Leonardo D., Flores, Arturo A., Goodstein, Ronald C., Milberg, Sandra J.
Published in Journal of business research (01.10.2016)
Published in Journal of business research (01.10.2016)
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Journal Article
Synthesis of attraction effect research
J. Milberg, Sandra, Silva, Mónica, Celedon, Paulina, Sinn, Francisca
Published in European journal of marketing (08.07.2014)
Published in European journal of marketing (08.07.2014)
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Journal Article
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J., Goodstein, Ronald C., Sinn, Francisca, Cuneo, Andres, Epstein, Leonardo D.
Published in Journal of marketing management (01.02.2013)
Published in Journal of marketing management (01.02.2013)
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Journal Article
New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice
McCarthy, Michael S., Heath, Timothy B., Milberg, Sandra J.
Published in Marketing letters (01.02.2001)
Published in Marketing letters (01.02.2001)
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Journal Article
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages
Heath, Timothy B., Ryu, Gangseog, Chatterjee, Subimal, McCarthy, Michael S., Mothersbaugh, David L., Milberg, Sandra, Gaeth, Gary J.
Published in The Journal of consumer research (01.12.2000)
Published in The Journal of consumer research (01.12.2000)
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Journal Article