by Micu, Camelia C., Chowdhury, Tilottama G.
Published in Journal of marketing theory and practice (01.04.2010)

by Chaudhuri, Arjun, Micu, Camelia C., Naderi, Iman
Published in Journal of marketing development and competitiveness (16.02.2024)

by Micu, Camelia C., Sciandra, Michael R., Micu, Anca
Published in Journal of marketing theory and practice (02.01.2019)

by Micu, Camelia C., Coulter, Robin A., Price, Linda L.
Published in Journal of advertising (01.07.2009)

by Micu, Camelia C., Coulter, Robin A.
Published in Journal of marketing theory and practice (01.04.2012)

by Micu, Camelia C., Coulter, Robin
Published in Journal of international consumer marketing (01.01.2012)

by Micu, Camelia C., Coulter, Robin A.
Published in Journal of East-West business (01.01.2010)

by Tilottama Ghosh Chowdhury, Micu, Petru Dorin, Munshi, Mahfuj, Micu, Camelia C
Published in International journal of marketing and business communication (01.01.2023)

by Micu, Camelia C., Coulter, Robin A., Price, Linda L.
Published in Journal of advertising (01.07.2009)

by Micu, Camelia C, Chowdhury, Tilottama, Micu, Anca, Chaudhuri, Arjun
Published in International journal of marketing and business communication (01.04.2017)

by Micu, Camelia C
Published in Management & marketing (Bucharest, Romania) (01.10.2010)

by Micu, Camelia C., Coulter, Robin A.
Published in Journal of marketing theory and practice (01.04.2012)