Digital transformation: A multidisciplinary reflection and research agenda
Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Published in Journal of business research (01.01.2021)
Published in Journal of business research (01.01.2021)
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Journal Article
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner, Haenlein, Michael, Henseler, Jörg
Published in International journal of research in marketing (01.12.2009)
Published in International journal of research in marketing (01.12.2009)
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Journal Article
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization
Kaplan, Andreas M., Haenlein, Michael
Published in The Journal of product innovation management (01.03.2006)
Published in The Journal of product innovation management (01.03.2006)
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Journal Article
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Haenlein, Michael, Kaplan, Andreas M, Schoder, Detlef
Published in Journal of marketing (01.07.2006)
Published in Journal of marketing (01.07.2006)
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Journal Article
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Haenlein, Michael, Kaplan, Andreas M., Beeser, Anemone J.
Published in European management journal (01.06.2007)
Published in European management journal (01.06.2007)
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Journal Article