Make My Brand Great Again: Exploring the Wisdom of Political Brand Personality
Aiken, Kirk Damon, Mercurio, Kathryn R, Sukhdial, Ajay, Soe, Kyaw
Published in Advances in Consumer Research (01.01.2019)
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Published in Advances in Consumer Research (01.01.2019)
Conference Proceeding
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An In
Escalas, Jennifer, White, Katherine, Townsend, Claudia, Ward, Morgan K., Chan, Cindy, Kettle, Keri L., Mercurio, Kathryn R., Argo, Jennifer J., Sengupta, Jaideep, Sood, Sanjay, Broniarczyk, Susan M., Berger, Jonah, Van Boven, Leaf, Häubl, Gerald, Forehand, Mark R.
Published in The Journal of consumer research (01.02.2013)
Published in The Journal of consumer research (01.02.2013)
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Journal Article