From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign
Djian, Auriane, Guignard, Romain, Gallopel-Morvan, Karine, Smadja, Olivier, Davies, Jennifer, Blanc, Aurélie, Mercier, Anna, Walmsley, Matthew, Nguyen-Thanh, Viêt
Published in Journal of social marketing (14.10.2019)
Published in Journal of social marketing (14.10.2019)
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