Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F, Ringle, Christian M, Gudergan, Siegfried P, Fischer, Andreas, Nitzl, Christian, Menictas, Con
Published in Business Research (01.04.2019)
Published in Business Research (01.04.2019)
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Journal Article
Assessing the validity of brand equity constructs
Menictas, Con, Wang, Paul Z., Louviere, Jordan J.
Published in Australasian marketing journal (01.02.2012)
Published in Australasian marketing journal (01.02.2012)
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Journal Article
Validating the Factor Structure of the Self-Report Psychopathy Scale in a Community Sample
Mahmut, Mehmet K, Menictas, Con, Stevenson, Richard J, Homewood, Judi
Published in Psychological assessment (01.09.2011)
Published in Psychological assessment (01.09.2011)
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Journal Article