Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor
Giglio, Simona, Pantano, Eleonora, Bilotta, Eleonora, Melewar, T.C.
Published in Journal of business research (01.10.2020)
Published in Journal of business research (01.10.2020)
Get full text
Journal Article
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T.C, Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J, Foroudi, Mohammad M
Published in European journal of marketing (01.01.2017)
Published in European journal of marketing (01.01.2017)
Get full text
Journal Article
Towards a theoretical framework on sensorial place brand identity
Rodrigues, Clarinda, Skinner, Heather, Dennis, Charles, Melewar, T C
Published in Journal of place management and development (16.06.2020)
Published in Journal of place management and development (16.06.2020)
Get full text
Journal Article
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers
Khaneja, Suyash, Hussain, Shahzeb, Melewar, T.C, Foroudi, Pantea
Published in Qualitative market research (29.03.2022)
Published in Qualitative market research (29.03.2022)
Get full text
Journal Article
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, Shahzeb, Melewar, T.C, Priporas, Constantinos Vasilios, Foroudi, Pantea
Published in Qualitative market research (11.12.2020)
Published in Qualitative market research (11.12.2020)
Get full text
Journal Article
Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Argyriou, Evmorfia, Melewar, T.C.
Published in International journal of management reviews : IJMR (01.12.2011)
Published in International journal of management reviews : IJMR (01.12.2011)
Get full text
Journal Article
Exploring the corporate image formation process
Tran, Mai An, Nguyen, Bang, Melewar, T.C, Bodoh, Jim
Published in Qualitative market research (01.01.2015)
Published in Qualitative market research (01.01.2015)
Get full text
Journal Article
Evaluating the factors of corporate website favorability: a case of UK and Russia
Ageeva, Elena, Melewar, T.C, Foroudi, Pantea, Dennis, Charles
Published in Qualitative market research (11.11.2019)
Published in Qualitative market research (11.11.2019)
Get full text
Journal Article
Shaping the research agenda for corporate branding: avenues for future research
Melewar, T.C, Gotsi, Manto, Andriopoulos, Constantine
Published in European journal of marketing (25.05.2012)
Published in European journal of marketing (25.05.2012)
Get full text
Journal Article
Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith, Melewar, T.C., Seidenfuss, Kai-Uwe, Musa, Ghazali
Published in International marketing review (20.07.2010)
Published in International marketing review (20.07.2010)
Get full text
Journal Article
Localization of computer-mediated communication and corporate impression on online communities
Hallier Willi, Christine, Nguyen, Bang, Melewar, T.C, Gupta, Suraksha, Yu, Xiaoyu
Published in Internet research (02.09.2019)
Published in Internet research (02.09.2019)
Get full text
Journal Article