Managing founder-based brand identity during succession
Casprini, Elena, Melanthiou, Yioula, Pucci, Tommaso, Zanni, Lorenzo
Published in The journal of brand management (2020)
Published in The journal of brand management (2020)
Get full text
Journal Article
The celebrity chef phenomenon: a (reflective) commentary
Zopiatis, Anastasios, Melanthiou, Yioula
Published in International journal of contemporary hospitality management (15.02.2019)
Published in International journal of contemporary hospitality management (15.02.2019)
Get full text
Journal Article
Did we really need a pandemic to fast-track technology?
Papasolomou, Ioanna, Melanthiou, Yioula
Published in Journal of marketing communications (17.02.2023)
Published in Journal of marketing communications (17.02.2023)
Get full text
Journal Article
Is tourism and hospitality education supporting sustainability?
Berjozkina, Galina, Melanthiou, Yioula
Published in Worldwide hospitality and tourism themes (26.10.2021)
Published in Worldwide hospitality and tourism themes (26.10.2021)
Get full text
Journal Article
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
Chebbi, Hela, Yahiaoui, Dorra, Sellami, Mohamed, Papasolomou, Ioanna, Melanthiou, Yioula
Published in Journal of business research (01.10.2020)
Published in Journal of business research (01.10.2020)
Get full text
Journal Article
The fast fashion vs environment debate: Consumers' level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna, Melanthiou, Yioula, Tsamouridis, Anestis
Published in Journal of marketing communications (17.02.2023)
Published in Journal of marketing communications (17.02.2023)
Get full text
Journal Article
Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand
Ntais, Christos, Suvatjis, Jean, Melanthiou, Yioula
Published in European research studies (01.02.2023)
Published in European research studies (01.02.2023)
Get full text
Journal Article
The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza, Pucci, Tommaso, Melanthiou, Yioula, Zanni, Lorenzo
Published in EuroMed journal of business (22.11.2022)
Published in EuroMed journal of business (22.11.2022)
Get full text
Journal Article
Hello Brand, let’s take a selfie
Uzunboylu, Naziyet, Melanthiou, Yioula, Papasolomou, Ioanna
Published in Qualitative market research (20.03.2020)
Published in Qualitative market research (20.03.2020)
Get full text
Journal Article
A contemporary higher education student-choice model for developed countries
Vrontis, Demetris, Thrassou, Alkis, Melanthiou, Yioula
Published in Journal of business research (01.09.2007)
Published in Journal of business research (01.09.2007)
Get full text
Journal Article
The Use of Social Network Sites as an E-Recruitment Tool
Melanthiou, Yioula, Pavlou, Fotis, Constantinou, Eleni
Published in Journal of transnational management (02.01.2015)
Published in Journal of transnational management (02.01.2015)
Get full text
Journal Article
A nation brand development framework: the stakeholders’ perspective
Abdalmajid, Jilan, Papasolomou, Ioanna, Vrontis, Demetris, Melanthiou, Yioula, Thrassou, Alkis, Uzunboylu, Naziyet
Published in Journal of Asia business studies (19.10.2023)
Published in Journal of Asia business studies (19.10.2023)
Get full text
Journal Article
Guest editorial
Dennis, Charles, Foroudi, Pantea, Melewar, T.C., Kitchen, Philip, Melanthiou, Yioula, Papasolonou, Ioanna
Published in Qualitative market research (14.10.2020)
Published in Qualitative market research (14.10.2020)
Get full text
Journal Article