Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung, Ko, Eunju, Megehee, Carol M.
Published in Journal of business research (01.01.2014)
Published in Journal of business research (01.01.2014)
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Journal Article
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G., Megehee, Carol M., Sood, Suresh
Published in Journal of business research (01.05.2012)
Published in Journal of business research (01.05.2012)
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Journal Article
Advancing consumer behaviour theory in tourism via visual narrative art
Woodside, Arch G., Megehee, Carol M.
Published in The international journal of tourism research (01.09.2010)
Published in The international journal of tourism research (01.09.2010)
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Journal Article
Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?
Spake, Deborah F., Joseph, Mathew, Megehee, Carol M.
Published in Health marketing quarterly (01.01.2014)
Published in Health marketing quarterly (01.01.2014)
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Journal Article
Segmenting tourists by direct tourism expenditures at new festivals
Taylor Damonte, L, Collins, Michael D, Megehee, Carol M
Published in Consumer Behavior in Tourism and Hospitality (03.08.2012)
Published in Consumer Behavior in Tourism and Hospitality (03.08.2012)
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Journal Article