The contribution of intangible assets and expenditures to shareholder value
Heiens, Richard A., Leach, Robert T., Mcgrath, Leanne C.
Published in Journal of strategic marketing (01.01.2007)
Published in Journal of strategic marketing (01.01.2007)
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Journal Article
The E-Business Opportunity: A Key Role for Business Educators
McGrath, Leanne C., Lomerson, William L.
Published in Journal of education for business (01.09.2001)
Published in Journal of education for business (01.09.2001)
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Journal Article
The impact of advertising, goodwill, and other intangibles in the retail foodservice industry: Do intangible investments bite into investor returns?
Heiens, Richard A., Leach, Robert L., Newsom, Paul, McGrath, Leanne C.
Published in Journal of foodservice business research (15.03.2017)
Published in Journal of foodservice business research (15.03.2017)
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Journal Article
THE DEVELOPMENT AND VALIDATION OF THE STRATEGIC MARKETING INITIATIVE SCALE AS A COMPREHENSIVE MEASURMENT INSTRUMENT FOR FIRST-MOVER EFFORTS
Pleshko, Larry P, Heiens, Richard A, McGrath, Leanne C
Published in Allied Academies International Conference. Academy of Marketing Studies. Proceedings (01.07.2001)
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Published in Allied Academies International Conference. Academy of Marketing Studies. Proceedings (01.07.2001)
Conference Proceeding
Understanding gout
Sadik, F, McGrath, L C, Beamer, R L, Bauguess, C T
Published in Journal of the American Pharmaceutical Association (1961) (01.01.1977)
Published in Journal of the American Pharmaceutical Association (1961) (01.01.1977)
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Journal Article