Pro-environment advertising messages: the role of regulatory focus
Bhatnagar, Namita, McKay-Nesbitt, Jane
Published in International journal of advertising (02.01.2016)
Published in International journal of advertising (02.01.2016)
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Journal Article
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane, Bhatnagar, Namita, Smith, Malcolm C.
Published in Journal of business research (01.11.2013)
Published in Journal of business research (01.11.2013)
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Journal Article
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client-Sponsored Project in an Introductory Marketing Course
McKay-Nesbitt, Jane, Zdravkovic, Srdan
Published in Journal of higher education theory and practice (01.10.2013)
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Published in Journal of higher education theory and practice (01.10.2013)
Journal Article
A strategy for advancing social marketing
McKay-Nesbitt, Jane, DeMoranville, Carol W, McNally, Dan
Published in Journal of social marketing (10.02.2012)
Published in Journal of social marketing (10.02.2012)
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Journal Article
Integrative Business Education Focused on the Environment: A Description of the Sophomore Scholars Program, Its Effects on Academic Performance, and the Regulatory Focus of Its Participants
McKay-Nesbitt, Jane, Yobaccio, Elizabeth, Wicks, Angela, Asare, Kwadwo
Published in Journal of higher education theory and practice (01.12.2012)
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Published in Journal of higher education theory and practice (01.12.2012)
Journal Article