Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model
McDonald, Malcolm H.B, de Chernatony, Leslie, Harris, Fiona
Published in European journal of marketing (01.04.2001)
Published in European journal of marketing (01.04.2001)
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Journal Article
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis, Vrontis, Demetris, McDonald, Malcolm H.B
Published in Marketing intelligence & planning (27.03.2009)
Published in Marketing intelligence & planning (27.03.2009)
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Journal Article
Anastral meiotic spindle morphogenesis: role of the non-Claret Disjunctional kinesin-like protein
Matthies, H.J.G, McDonald, H.B, Goldstein, L.S.B, Theurkauf, W.E
Published in The Journal of cell biology (01.07.1996)
Published in The Journal of cell biology (01.07.1996)
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Journal Article
A proteasome cap subunit required for spindle pole body duplication in yeast
McDonald, H.B. (University of Washington, Seattle.), Byers, B
Published in The Journal of cell biology (05.05.1997)
Published in The Journal of cell biology (05.05.1997)
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Journal Article
Corporate marketing and service brands Moving beyond the fastmoving consumer goods model
McDonald, Malcolm H.B., de Chernatony, Leslie, Harris, Fiona
Published in European journal of marketing (01.04.2001)
Published in European journal of marketing (01.04.2001)
Get full text
Journal Article