Accountants' attitudes toward advertising: a longitudinal study
Clow, Kenneth E, Stevens, Robert E, McConkey, C. William, Loudon, David L
Published in The Journal of services marketing (24.04.2009)
Published in The Journal of services marketing (24.04.2009)
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Journal Article
College image: A strategic marketing dilemma
Stevens, Robert E, McConkey, C. William, Cole, Henry S, Clow, Kenneth E
Published in Services marketing quarterly (01.01.2008)
Published in Services marketing quarterly (01.01.2008)
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Journal Article
Marketing Orientation of Hong Kong Service Organizations: A Pilot Study
Stevens, Robert, McConkey, C. William, Loudon, David, Wrenn, Bruce
Published in Services marketing quarterly (31.01.2005)
Published in Services marketing quarterly (31.01.2005)
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Journal Article
Surveying the Service Sector: A Pilot Study of the Effectiveness of Mail vs. Internet Approaches
McConkey, C. William, Stevens, Robert E., Loudon, David L.
Published in Services marketing quarterly (01.09.2003)
Published in Services marketing quarterly (01.09.2003)
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Journal Article
Using Demographic and Lifestyle Analysis to Segment Individual Investors
Warren, William E., Stevens, Robert E., C. William Mc Conkey
Published in Financial analysts journal (01.03.1990)
Published in Financial analysts journal (01.03.1990)
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Journal Article
Accountants advertising: image vs. need
Stevens, Robert E, Loudon, David L, McConkey, C. William, Dunn, Paul
Published in The National public accountant (1957) (01.09.1992)
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Published in The National public accountant (1957) (01.09.1992)
Journal Article
TEXTBOOK ADOPTION PROCESS BY MARKETING PROFESSORS
Clow, Kenneth E, Stevens, Robert E, McConkey, C William
Published in Journal for advancement of marketing education (01.07.2006)
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Published in Journal for advancement of marketing education (01.07.2006)
Journal Article
Attitudes of Dentists and Dental Patients Toward Advertising
Clow, Kenneth E., Stevens, Robert E., McConkey, C. William, Loudon, David L.
Published in Health marketing quarterly (2007)
Published in Health marketing quarterly (2007)
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Journal Article
Using Demographic and Lifestyle Analysis to Segment Individual Investors
Warren, William E, Stevens, Robert E, McConkey, C William
Published in Financial analysts journal (01.03.1990)
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Published in Financial analysts journal (01.03.1990)
Journal Article