by Püschel, Júlio, Afonso Mazzon, José, Mauro C. Hernandez, José
Published in International journal of bank marketing (27.07.2010)

by Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino, José Afonso Mazzon
Published in Tržište (01.12.2014)

by Carvalho, Hamilton Coimbra, Mazzon, Jose Afonso
Published in Journal of social marketing (14.01.2020)

by Isabella, Giuliana, Almeida, Marcos Inácio Severo de, Mazzon, Jose Afonso
Published in RAUSP management journal (31.07.2023)

by Carvalho, Hamilton Coimbra, Afonso, Alexandro, Mazzon, Jose Afonso
Published in BAR, Brazilian administration review (2023)

by Giuliana Isabella, Marcos Inácio Severo de Almeida, Jose Afonso Mazzon
Published in RAUSP management journal (01.01.2023)

by Mauro C. Hernandez, José, Afonso Mazzon, José
Published in International journal of bank marketing (06.03.2007)

by Kamakura, Wagner A, Mittal, Vikas, de Rosa, Fernando, Mazzon, Jose Afonso
Published in Marketing science (Providence, R.I.) (01.08.2002)

by Carvalho, Hamilton Coimbra, Mazzon, Jose Afonso
Published in Journal of social marketing (13.04.2015)

by Carvalho, Hamilton Coimbra, Isabella, Giuliana, Mazzon, Jose Afonso
Published in BAR, Brazilian administration review (01.07.2019)

by Kamakura, Wagner A., Wedel, Michel, de Rosa, Fernando, Mazzon, Jose Afonso
Published in International journal of research in marketing (01.03.2003)

by Carvalho, Hamilton Coimbra, Mazzon, José Afonso, Santos, Joaquim Rocha
Published in Journal of social marketing (12.03.2019)

by Da Silva, Edson Coutinho, Mazzon, José Afonso
Published in International journal of public administration (02.07.2016)

by Hernani-Merino, Martin, Lazo Lazo, Juan G., Talavera López, Alvaro, Mazzon, José Afonso, López-Tafur, Gisella
Published in Cross cultural & strategic management (22.01.2021)

by Coimbra Carvalho, Hamilton, Afonso Mazzon, José
Published in Journal of social marketing (05.07.2013)

by Santos, Carlos Oliveira, Carvalho, Hamilton Coimbra, Mazzon, José Afonso, Freire, Otavio Bandeira De Lamônica
Published in RAUSP Management Journal (01.01.2021)

by Isabella, Giuliana, Mazzon, José Afonso, Dimoka, Angelika
Published in Journal of business research (01.12.2017)

by Luis Noriega Vera, José Afonso Mazzon José Afonso Mazzon José Afonso Mazzon
Published in Turismo em análise (01.07.2010)

by Barakat, Simone R, Isabella, Giuliana, Boaventura, João Maurício Gama, Mazzon, José Afonso
Published in Management decision (01.01.2016)

by Pilli, Luis, Swait, Joffre, Mazzon, José Afonso
Published in Journal of choice modelling (01.06.2022)