The Role of Consumer Surveys in Public Policy Decision Making
Hastak, Manoj, Mazis, Michael B., Morris, Louis A.
Published in Journal of public policy & marketing (01.10.2001)
Published in Journal of public policy & marketing (01.10.2001)
Get full text
Journal Article
Consumer Comprehension of Environmental Advertising and Labeling Claims
MORRIS, LOUIS A., HASTAK, MANOJ, MAZIS, MICHAEL B.
Published in The Journal of consumer affairs (01.12.1995)
Published in The Journal of consumer affairs (01.12.1995)
Get full text
Journal Article
Elimination of Phosphate Detergents and Psychological Reactance
Mazis, Michael B., Settle, Robert B., Leslie, Dennis C.
Published in Journal of marketing research (01.11.1973)
Published in Journal of marketing research (01.11.1973)
Get full text
Journal Article
Accepted risk and alcohol use during pregnancy
Morris, L.A. (American University, Washington, DC.), Swasy, J.L, Mazis, M.B
Published in The Journal of consumer research (01.06.1994)
Published in The Journal of consumer research (01.06.1994)
Get more information
Journal Article
The Influence of Brand Ambiguity on Brand Attitude Development
Miller, Stephen J., Mazis, Michael B., Wright, Peter L.
Published in Journal of marketing research (01.11.1971)
Published in Journal of marketing research (01.11.1971)
Get full text
Journal Article
Perceived Age and Attractiveness of Models in Cigarette Advertisements
Mazis, Michael B., Ringold, Debra Jones, Perry, Elgin S., Denman, Daniel W.
Published in Journal of marketing (01.01.1992)
Published in Journal of marketing (01.01.1992)
Get full text
Journal Article
Using Information-Processing Principles in Public Policymaking
Mazis, Michael B., Staelin, Richard
Published in Journal of Marketing and Public Policy (01.01.1982)
Published in Journal of Marketing and Public Policy (01.01.1982)
Get full text
Journal Article
Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising
Wilkie, William L., McNeill, Dennis L., Mazis, Michael B.
Published in Journal of marketing (01.04.1984)
Published in Journal of marketing (01.04.1984)
Get full text
Journal Article
A Framework for Evaluating Consumer Information Regulation
Mazis, Michael B., Staelin, Richard, Beales, Howard, Salop, Steven
Published in Journal of marketing (01.01.1981)
Published in Journal of marketing (01.01.1981)
Get full text
Journal Article