Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
Maurya, Upendra Kumar, Mishra, Prahlad, Anand, Sandip, Kumar, Niraj
Published in IIMB management review (01.09.2015)
Published in IIMB management review (01.09.2015)
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Journal Article
Brand Orientation in SMEs: Towards a Conceptual Framework
Maurya, Upendra Kumar, Mishra, P.
Published in Sedme. Small enterprises development, management and extension journal (01.12.2014)
Published in Sedme. Small enterprises development, management and extension journal (01.12.2014)
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Journal Article