Managing user involvement in service innovation
Magnusson, Peter R, Matthing, Jonas, Kristensson, Per
Published in Journal of service research : JSR (01.11.2003)
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Published in Journal of service research : JSR (01.11.2003)
Journal Article
New service development: learning from and with customers
Matthing, Jonas, Sandén, Bodil, Edvardsson, Bo
Published in International journal of service industry management (01.01.2004)
Published in International journal of service industry management (01.01.2004)
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Journal Article