The effectiveness of celebrity endorsements: a meta-analysis
Knoll, Johannes, Matthes, Jörg
Published in Journal of the Academy of Marketing Science (01.01.2017)
Published in Journal of the Academy of Marketing Science (01.01.2017)
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Journal Article
Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload
Stubenvoll, Marlis, Binder, Alice, Noetzel, Selina, Hirsch, Melanie, Matthes, Jörg
Published in Communication research (01.03.2024)
Published in Communication research (01.03.2024)
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Journal Article