Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M., Saini, Amit, Dubey, Vivek K.
Published in Journal of marketing theory and practice (03.07.2021)
Published in Journal of marketing theory and practice (03.07.2021)
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Journal Article
Discriminant validity assessment in marketing research
Matthes, Joseph M, Ball, A Dwayne
Published in International journal of market research (01.03.2019)
Published in International journal of market research (01.03.2019)
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Journal Article
Impact of socioeconomic values collaboration on performance in franchising
Dubey, Vivek K., Matthes, Joseph M., Saini, Amit
Published in Journal of business research (01.07.2023)
Published in Journal of business research (01.07.2023)
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Journal Article
Interfacing and customer-facing: Sales and marketing selling centers
Johnson, Jeff S., Matthes, Joseph M., Friend, Scott B.
Published in Industrial marketing management (01.02.2019)
Published in Industrial marketing management (01.02.2019)
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Journal Article