Search Results - "Martínez-Navarro, Jesus" :: K.UTB vyhledávací portál

The influence of virtual reality in e-commerce

by Martínez-Navarro, Jesus, Bigné, Enrique, Guixeres, Jaime, Alcañiz, Mariano, Torrecilla, Carmen
Published in Journal of business research (01.07.2019)

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Three decades of research on wine marketing

by Martínez-Navarro, Jesús, Sellers-Rubio, Ricardo
Published in Heliyon (30.05.2024)

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Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

by Martínez-Navarro, Jesús, Bigné, Enrique
Published in International journal of advertising (19.05.2022)

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THE VALUE OF MARKETER-GENERATED CONTENT ON SOCIAL NETWORK SITES: MEDIA ANTECEDENTS AND BEHAVIORAL RESPONSES

by Martínez-Navarro, Jesús, Bigné, Enrique
Published in Journal of electronic commerce research (2017)

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Mapping the evolution of tourism research: the Spanish case

by Martínez-Navarro, Jesús, Campayo-Sánchez, Fernando, Ostrovskaya Fedorova, Liudmila
Published in Journal of historical research in marketing (15.02.2024)

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Journal Article

The influence of virtual reality in e-commerce

Three decades of research on wine marketing

Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

THE VALUE OF MARKETER-GENERATED CONTENT ON SOCIAL NETWORK SITES: MEDIA ANTECEDENTS AND BEHAVIORAL RESPONSES

Mapping the evolution of tourism research: the Spanish case

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