Digital tools and smart technologies in marketing: a thematic evolution
Diaz, Estrella, Esteban, Águeda, Carranza Vallejo, Rocío, Martín-Consuegra Navarro, David
Published in International marketing review (25.10.2022)
Published in International marketing review (25.10.2022)
Get full text
Journal Article
ANTECEDENTES Y CONSECUENCIAS DE LA ORIENTACIÓN AL MERCADO
Navarro, David Martín-Consuegra, Talaya, Águeda Esteban
Published in Boletín de estudios económicos (01.04.2005)
Get full text
Published in Boletín de estudios económicos (01.04.2005)
Journal Article
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju, Taylor, Charles R., Sung, Heewon, Lee, Jooyeon, Wagner, Udo, Navarro, David Martin-Consuegra, Wang, Fanghua
Published in Journal of business research (01.11.2012)
Published in Journal of business research (01.11.2012)
Get full text
Journal Article