Digital tools and smart technologies in marketing: a thematic evolution
Diaz, Estrella, Esteban, Águeda, Carranza Vallejo, Rocío, Martín-Consuegra Navarro, David
Published in International marketing review (25.10.2022)
Published in International marketing review (25.10.2022)
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Journal Article
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Fernández-Ferrín, Pilar, Bande, Belén, Galán-Ladero, M. Mercedes, Martín-Consuegra, David, Díaz, Estrella, Castro-González, Sandra
Published in Journal of cleaner production (20.12.2019)
Published in Journal of cleaner production (20.12.2019)
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Journal Article
Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sánchez‐Camacho, Carlos, Carranza, Rocío, Martín‐Consuegra, David, Díaz, Estrella
Published in Sustainable development (Bradford, West Yorkshire, England) (01.06.2022)
Published in Sustainable development (Bradford, West Yorkshire, England) (01.06.2022)
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Journal Article
e-Banking Adoption: An Opportunity for Customer Value Co-creation
Carranza, Rocío, Díaz, Estrella, Sánchez-Camacho, Carlos, Martín-Consuegra, David
Published in Frontiers in psychology (14.01.2021)
Published in Frontiers in psychology (14.01.2021)
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Journal Article
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
Martín-Consuegra, David, Faraoni, Monica, Díaz, Estrella, Ranfagni, Silvia
Published in Journal of global fashion marketing (03.07.2018)
Published in Journal of global fashion marketing (03.07.2018)
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Journal Article
The importance of packaging in purchase and usage behaviour
Gómez, Mar, Martín-Consuegra, David, Molina, Arturo
Published in International journal of consumer studies (01.05.2015)
Published in International journal of consumer studies (01.05.2015)
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Journal Article
Determinants and outcomes of price premium and loyalty: A food case study
Gómez, Mar, Martín‐Consuegra, David, Díaz, Estrella, Molina, Arturo
Published in Journal of consumer behaviour (01.01.2018)
Published in Journal of consumer behaviour (01.01.2018)
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Journal Article
Relational benefits and customer satisfaction in retail banking
Molina, Arturo, Martín-Consuegra, David, Esteban, Águeda
Published in International journal of bank marketing (01.01.2007)
Published in International journal of bank marketing (01.01.2007)
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Journal Article
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Zollo, Lamberto, Carranza, Rocío, Faraoni, Monica, Díaz, Estrella, Martín-Consuegra, David
Published in Journal of retailing and consumer services (01.05.2021)
Published in Journal of retailing and consumer services (01.05.2021)
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Journal Article
An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
Sánchez-Camacho, Carlos, Martín-Consuegra, David, Carranza, Rocío
Published in International journal of bank marketing (18.08.2021)
Published in International journal of bank marketing (18.08.2021)
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Journal Article
Are the non-governmental organizations' web sites effective?
Díaz, Estrella, José Blázquez, Juan, Molina, Arturo, Martín-Consuegra, David
Published in Qualitative market research (01.01.2013)
Published in Qualitative market research (01.01.2013)
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Journal Article
The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
Carranza, Rocío, Díaz, Estrella, Martín-Consuegra, David
Published in Journal of hospitality and tourism technology (06.12.2018)
Published in Journal of hospitality and tourism technology (06.12.2018)
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Journal Article
A latent class segmentation analysis of airlines based on website evaluation
Díaz, Estrella, Martín-Consuegra, David
Published in Journal of air transport management (01.08.2016)
Published in Journal of air transport management (01.08.2016)
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Journal Article
Perceptions of service cannibalisation: The moderating effect of the type of travel agency
Díaz, Estrella, Martín-Consuegra, David, Esteban, Águeda
Published in Tourism management (1982) (01.06.2015)
Published in Tourism management (1982) (01.06.2015)
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Journal Article
Sales agents vs the internet: Understanding service sabotage based on the conservation of resources theory
Díaz, Estrella, Martín-Consuegra, David, Esteban, Águeda
Published in Internet research (01.01.2017)
Published in Internet research (01.01.2017)
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Journal Article