Effects of au naturel packaging colors on willingness to pay for healthy food
Marozzo, Veronica, Raimondo, Maria Antonietta, Miceli, Gaetano “Nino”, Scopelliti, Irene
Published in Psychology & marketing (01.07.2020)
Published in Psychology & marketing (01.07.2020)
Get full text
Journal Article
The impact of watching science fiction on the creativity of individuals: The role of STEM background
Marozzo, Veronica, Crupi, Antonio, Abbate, Tindara, Cesaroni, Fabrizio, Corvello, Vincenzo
Published in Technovation (01.04.2024)
Published in Technovation (01.04.2024)
Get full text
Journal Article
Sustainability and authenticity: are they food risk relievers during the COVID-19 pandemic?
Marozzo, Veronica, Meleddu, Marta, Abbate, Tindara
Published in British food journal (1966) (03.11.2022)
Published in British food journal (1966) (03.11.2022)
Get full text
Journal Article
The relationship between the perceived product sustainability of organic food and willingness to buy: a parallel mediation effect of product traceability and consumers’ environmental concerns
Marozzo, Veronica, Costa, Alessandra, Abbate, Tindara
Published in Italian Journal of Marketing (11.10.2024)
Published in Italian Journal of Marketing (11.10.2024)
Get full text
Journal Article
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles
Mazzù, Marco Francesco, Romani, Simona, Marozzo, Veronica, Giambarresi, Andrea, Baccelloni, Angelo
Published in Nutrition (Burbank, Los Angeles County, Calif.) (01.01.2023)
Published in Nutrition (Burbank, Los Angeles County, Calif.) (01.01.2023)
Get full text
Journal Article
Open innovation at the digital frontier: unraveling the paradoxes and roadmaps for SMEs' successful digital transformation
Appio, Francesco Paolo, Cacciatore, Emanuele, Cesaroni, Fabrizio, Crupi, Antonio, Marozzo, Veronica
Published in European journal of innovation management (29.04.2024)
Published in European journal of innovation management (29.04.2024)
Get full text
Journal Article
Digital transformation and digital dynamic capabilities improvement in low-medium technology sector: evidence from Thai family firms
Borsano, Pietro, Marozzo, Veronica, Bonaglia, Marco, Di Minin, Alberto, Crupi, Antonio
Published in Asian business & management (13.09.2024)
Published in Asian business & management (13.09.2024)
Get full text
Journal Article
Can Packaging Color Influence Consumers' Willingness To Pay? Evidences of the Au Naturel-Colored Packaging Effect
Marozzo, Veronica, Raimondo, Maria Antonietta, Miceli, Gaetano
Published in Advances in Consumer Research (01.01.2017)
Get full text
Published in Advances in Consumer Research (01.01.2017)
Conference Proceeding