Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
Dost, Florian, Phieler, Ulrike, Haenlein, Michael, Libai, Barak
Published in Journal of marketing (01.03.2019)
Published in Journal of marketing (01.03.2019)
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Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
Jindal, Pranav, Zhu, Ting, Chintagunta, Pradeep, Dhar, Sanjay
Published in Journal of marketing (01.03.2020)
Published in Journal of marketing (01.03.2020)
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Journal Article
“Greening” the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N., Katsikeas, Constantine S., Morgan, Neil A.
Published in Journal of the Academy of Marketing Science (01.03.2013)
Published in Journal of the Academy of Marketing Science (01.03.2013)
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Journal Article
The right metrics for marketing-mix decisions
Mintz, Ofer, Gilbride, Timothy J., Lenk, Peter, Currim, Imran S.
Published in International journal of research in marketing (01.03.2021)
Published in International journal of research in marketing (01.03.2021)
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Journal Article
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
Datta, Hannes, Ailawadi, Kusum L., van Heerde, Harald J.
Published in Journal of marketing (01.05.2017)
Published in Journal of marketing (01.05.2017)
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Journal Article
Marketing mix factors and a business development model for street food tourism
Praesri, Siriporn, Meekun, Kosol, Lee, Timothy J., Hyun, Sunghyup Sean
Published in Journal of hospitality and tourism management (01.09.2022)
Published in Journal of hospitality and tourism management (01.09.2022)
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay, Shankar, Ravi, Aljohani, Naif Radi
Published in Industrial marketing management (01.10.2020)
Published in Industrial marketing management (01.10.2020)
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Journal Article
The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb
Kwok, Linchi, Tang, Yingying, Yu, Bei
Published in International journal of hospitality management (01.09.2020)
Published in International journal of hospitality management (01.09.2020)
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