Search Results - "Marketing education review" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

"ENHANCING LEARNING POTENTIAL: INVESTIGATING MARKETING STUDENTS' BEHAVIORAL INTENTIONS TO ADOPT CHATGPT"

"ENHANCING LEARNING POTENTIAL: INVESTIGATING MARKETING STUDENTS' BEHAVIORAL INTENTIONS TO ADOPT CHATGPT"

by Gulati, Anmol, Saini, Harish, Singh, Sultan, Kumar, Vinod
Published in Marketing education review (02.07.2024)

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Journal Article

Promoting Experiential Learning in a Services Marketing Class Through the Integration of Service Design

Promoting Experiential Learning in a Services Marketing Class Through the Integration of Service Design

by Miaskiewicz, Tomasz
Published in Marketing education review (02.07.2024)

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Service-Learning And Community Partnerships With High Societal Impact

Service-Learning And Community Partnerships With High Societal Impact

by Hollenbeck, Candice R.
Published in Marketing education review (28.08.2024)

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Enhancing Creative Confidence in Marketing Pedagogy with Design Thinking

Enhancing Creative Confidence in Marketing Pedagogy with Design Thinking

by Grant, Annetta
Published in Marketing education review (28.08.2024)

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Learning Styles in the Flipped Classroom

Learning Styles in the Flipped Classroom

by Moore, Kelly, Craciun, Georgiana
Published in Marketing education review (02.07.2024)

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Editorial: Equipping Students for Success

Editorial: Equipping Students for Success

by (Mark) Lee, Seung Hwan
Published in Marketing education review (02.07.2024)

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The Packaging Mockup Project: An experiential Learning Experience of Using Photoshop in a Branding Class

The Packaging Mockup Project: An experiential Learning Experience of Using Photoshop in a Branding Class

by To, Rita N.
Published in Marketing education review (02.07.2024)

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Student Engagement and Class Satisfaction in an Undergraduate Marketing Course: A 5-Year Longitudinal Study

Student Engagement and Class Satisfaction in an Undergraduate Marketing Course: A 5-Year Longitudinal Study

by Sun, Qin, Ackerman, David S, Fu, Ning
Published in Marketing education review (02.07.2024)

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TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION

TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION

by Ferrell, O. C., Ferrell, Linda
Published in Marketing education review (02.01.2020)

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DRIVERS OF MARKETING CAREER SUCCESS

DRIVERS OF MARKETING CAREER SUCCESS

by Wierenga, Berend, Szymanowski, Maciej, van Bruggen, Gerrit H.
Published in Marketing education review (02.01.2024)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

by Gruen, Thomas W., Niman, Neil B., Chagnon, Jennifer R.
Published in Marketing education review (15.04.2024)

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SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS

SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS

by Daniels, Ruby A., Appenzeller Knowles, Kathryn, Lindner, Amanda, Naasz, Emily
Published in Marketing education review (02.04.2024)

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CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY

CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY

by Bryant, Morgan M., Riley, Jen
Published in Marketing education review (02.04.2024)

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LEARNING IN SPACE - USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM

LEARNING IN SPACE - USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM

by Botts, Moritz M.
Published in Marketing education review (02.04.2024)

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SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS

SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS

by Milovic, Alex, Das Gyomlai, Moumita, Spaid, Brian, Dingus, Rebecca
Published in Marketing education review (02.04.2024)

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Journal Article

UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

by Ferreira, Caitlin, Robertson, Jeandri, Pitt, Leyland, Lord Ferguson, Sarah
Published in Marketing education review (02.04.2024)

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DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

by Jones, Cathleen S.
Published in Marketing education review (02.04.2024)

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TEACHING INNOVATION SPECIAL ISSUE (2024) - FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES

TEACHING INNOVATION SPECIAL ISSUE (2024) - FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES

by Watson, Amy, Levin, Michael
Published in Marketing education review (02.04.2024)

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THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

by Leo, Christopher, Halloran, Timothy, Valdez, Carlos, Martinou, Ioanna, Connell, Leslie, Morin, Jennifer
Published in Marketing education review (02.04.2024)

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INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

by Peña, Priscilla, Riley, Jen, Davis, Nicole
Published in Marketing education review (02.04.2024)

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