by Goldfarb, Avi, Tucker, Catherine
Published in Marketing science (Providence, R.I.) (01.05.2011)

by Iyengar, Raghuram, Bulte, Christophe Van den, Valente, Thomas W
Published in Marketing science (Providence, R.I.) (01.03.2011)

by Gopinath, Shyam, Chintagunta, Pradeep K, Venkataraman, Sriram
Published in Marketing science (Providence, R.I.) (01.09.2010)

by Louviere, Jordan, Keane, Michael P, Fiebig, Denzil G, Wasi, Nada
Published in Marketing science (Providence, R.I.) (01.05.2010)

by Rasmussen, Scott J, Berger, Jonah, Sorensen, Alan T
Published in Marketing science (Providence, R.I.) (01.09.2010)

by Blut, Markus, Wang, Cheng, Wünderlich, Nancy V., Brock, Christian
Published in Journal of the Academy of Marketing Science (01.07.2021)

by Appel, Gil, Grewal, Lauren, Hadi, Rhonda, Stephen, Andrew T.
Published in Journal of the Academy of Marketing Science (01.01.2020)

by Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna
Published in Journal of the Academy of Marketing Science (01.01.2020)

by Hair, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Thiele, Kai Oliver
Published in Journal of the Academy of Marketing Science (01.09.2017)

by Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.01.2021)

by Rai, Arun
Published in Journal of the Academy of Marketing Science (2020)

by Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
Published in Journal of the Academy of Marketing Science (01.01.2019)

by Becker, Larissa, Jaakkola, Elina
Published in Journal of the Academy of Marketing Science (01.07.2020)

by Godes, David, Mayzlin, Dina
Published in Marketing science (Providence, R.I.) (01.07.2009)

by Thaler, Richard H
Published in Marketing science (Providence, R.I.) (01.01.2008)

by Li, Fangfang, Larimo, Jorma, Leonidou, Leonidas C.
Published in Journal of the Academy of Marketing Science (01.01.2021)

by Pansari, Anita, Kumar, V.
Published in Journal of the Academy of Marketing Science (01.05.2017)

by Leung, Fine F., Gu, Flora F., Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.03.2022)

by Hulland, John, Baumgartner, Hans, Smith, Keith Marion
Published in Journal of the Academy of Marketing Science (2018)

by Vargo, Stephen L., Lusch, Robert F.
Published in Journal of the Academy of Marketing Science (01.01.2016)