BROADENING THE CONCEPT OF LIS MARKETING
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
EXCELLENCE IN MARKETING
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
DATABASE ON LIS MARKETING LITERATURE IN INDIA
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
MARKETING LIS IN NORWAY - AN OVERVIEW
Published in Marketing Library and Information Services: International Perspectives
(2006)
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Book Chapter
EXCELLENCE IN MARKETING
Published in Marketing Library and Information Services: International Perspectives
(22.02.2006)
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Book Chapter
UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES
Published in Marketing Library and Information Services: International Perspectives
(2006)
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