Roku will cover the cost to turn branded social content into CTV ads
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Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras
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Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
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Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
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Nostalgia-washing: How brands can look back without getting hung up to dry
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How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
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Smashburger’s CMO on righting the brand’s course with a new visual identity
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BetMGM hires CMO to accelerate momentum in growing betting industry
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Sociable: Court rejects TikTok’s effort to negate US sell-off bill
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Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
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J. Crew taps Skims marketer as CMO to boost cultural relevance
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Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
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Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
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Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
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Why Powerade is letting athletes pause partnerships to prioritize mental health
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Cameo welcomes over 31,000 self-enrolled creators with CameoX
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E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
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