by Lee, Jung Eun, Watkins, Brandi
Published in Journal of business research (01.12.2016)

by Pagani, Margherita, Racat, Margot, Hofacker, Charles F.
Published in Journal of interactive marketing (01.11.2019)

by Bauer, Brittney C., Carlson, Brad D., Johnson, Clark D.
Published in European journal of marketing (06.04.2022)

by Yoganathan, Vignesh, Osburg, Victoria-Sophie, Akhtar, Pervaiz
Published in Journal of business research (01.03.2019)

by Jensen, Jonathan A, Smith, Danielle Kushner
Published in Sport marketing quarterly (01.06.2024)

by Muniz, Fernanda, Stewart, Kristin, Magalhães, Lívia
Published in Journal of consumer behaviour (01.05.2024)

by Ku, Hsuan-Hsuan, Hsu, Yun-Hsuan
Published in European journal of marketing (27.06.2023)

by Sharma, Amalesh, Soni, Mauli, Borah, Sourav Bikash, Haque, Tanjum
Published in Journal of business research (01.02.2022)

by Ho, Shirie Pui Shan, Chow, Matthew Yau Choi
Published in Journal of financial services marketing (01.06.2024)

by Milberg, Sandra J., Cuneo, Andres, Silva, Monica, Goodstein, Ronald C.
Published in Journal of consumer psychology (01.01.2023)

by Alvarez, Maria D., Campo, Sara
Published in Tourism management (1982) (01.02.2014)

by Ko, Eunhee Emily, Bowman, Douglas
Published in International journal of research in marketing (01.12.2023)

by Carnevale, Marina, Luna, David, Lerman, Dawn
Published in International journal of research in marketing (01.06.2017)

by Moharana, Tapas Ranjan, Roy Bhattacharjee, Debashree, Pradhan, Debasis, Kuanr, Abhisek
Published in Psychology & marketing (01.06.2023)

by Hunt, Shelby D.
Published in Journal of business research (01.02.2019)

by Bhandari, Manu, Rodgers, Shelly
Published in International journal of advertising (02.01.2018)

by Diwanji, Vaibhav Shwetangbhai, Cortese, Juliann, Lee, Jaejin
Published in Journal of current issues and research in advertising (02.01.2025)

by Loebnitz, Natascha, Grunert, Klaus G.
Published in International journal of consumer studies (01.01.2022)

by Smith, Wayne W., Li, Xiang (Robert), Pan, Bing, Witte, Mark, Doherty, Sean T.
Published in Tourism management (1982) (01.06.2015)

by Saeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steven, Yang, Song, Cohen, Justin
Published in The Journal of consumer marketing (13.02.2024)