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"Mardumyan, Anna"
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When review verification does more harm than good: How certified reviews determine customer–brand relationship quality
by
Mardumyan
,
Anna
,
Siret, Iris
Published in
Journal of business research
(01.05.2023)
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When a third party is a third chance: The impact of mediation on relationship quality with the firm in the post-recovery stage
by
Mardumyan
,
Anna
,
Sabadie, William
Published in
Recherche et applications en marketing (English edition)
(01.03.2024)
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Quand une partie tierce est une troisième chance : l’impact de la médiation sur la qualité de la relation avec l’entreprise dans la phase post-gestion de la réclamation
by
Mardumyan
,
Anna
,
Sabadie, William
Published in
Recherche et applications en marketing
(01.01.2024)
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The Role of Mediator in Customer-Firm Relations: An Extended Abstract
by
Mardumyan
,
Anna
Published in
Marketing at the Confluence Between Entertainment and Analytics
(2017)
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