Is Sustainable Consumption Translated into Ethical Consumer Behavior?
Tomșa, Monica-Maria, Romonți-Maniu, Andreea-Ioana, Scridon, Mircea-Andrei
Published in Sustainability (21.03.2021)
Published in Sustainability (21.03.2021)
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Journal Article
SOCIAL DESIRABILITY BIAS AS AN INFLUENCING FACTOR OF ETHICAL CONSUMER BEHAVIOR
Romonti-Maniu, Andreea-Ioana
Published in Review of Economic Studies and Research Virgil Madgearu (01.01.2021)
Published in Review of Economic Studies and Research Virgil Madgearu (01.01.2021)
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Journal Article
NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND
Radomir Lacramioara, Maniu Andreea Ioana, Zaharie Monica Maria, Pop Ciprian-Marcel
Published in Analele Universităţii din Oradea. Ştiinţe economice (01.05.2009)
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Published in Analele Universităţii din Oradea. Ştiinţe economice (01.05.2009)
Journal Article
Publicitate ambientala - influenta contextuala asupra perceptiei mesajului
Romonti-Maniu, Andreea-Ioana, Zaharie, Monica-Maria
Published in Romanian Journal of Marketing (01.04.2014)
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Published in Romanian Journal of Marketing (01.04.2014)
Journal Article
How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council
Pop, Ciprian-Marcel, Romonti-Maniu, Andreea-Ioana, Zaharie, Monica-Maria
Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2014)
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Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2014)
Conference Proceeding
New empirical insights into advertising creativity - traditional/non-traditional media context
Jurca, Maria-Alina, Romonti-Maniu, Andreea-Ioana, Zaharie, Monica-Maria
Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2013)
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Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2013)
Conference Proceeding
What drives the Romanian bank market? A benchmarking approach
Pop, Ciprian Marcel, Zaharie, Monica Maria, Maniu, Andreea Ioana, Scridon, Mircea Andrei
Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2010)
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Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2010)
Conference Proceeding
The Need for Renewing the Distribution Strategy in Time of Crises. The Ursus Case
Pop, Ciprian Marcel, Maniu, Andreea Ioana, Zaharie, Monica Maria, Pop, Ioan
Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2009)
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Published in The Proceedings of the International Conference "Marketing - from Information to Decision" (01.01.2009)
Conference Proceeding