The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior
Mandel, Naomi, Rucker, Derek D., Levav, Jonathan, Galinsky, Adam D.
Published in Journal of consumer psychology (01.01.2017)
Published in Journal of consumer psychology (01.01.2017)
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Journal Article
Materialism: the good, the bad, and the ugly
Shrum, L. J., Lowrey, Tina M., Pandelaere, Mario, Ruvio, Ayalla A., Gentina, Elodie, Furchheim, Pia, Herbert, Maud, Hudders, Liselot, Lens, Inge, Mandel, Naomi, Nairn, Agnes, Samper, Adriana, Soscia, Isabella, Steinfield, Laurel
Published in Journal of marketing management (01.01.2014)
Published in Journal of marketing management (01.01.2014)
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Journal Article
Images of Success and the Preference for Luxury Brands
Mandel, Naomi, Petrova, Petia K., Cialdini, Robert B.
Published in Journal of consumer psychology (2006)
Published in Journal of consumer psychology (2006)
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Journal Article
The effects of religion on consumer behavior: A conceptual framework and research agenda
Mathras, Daniele, Cohen, Adam B., Mandel, Naomi, Mick, David Glen
Published in Journal of consumer psychology (01.04.2016)
Published in Journal of consumer psychology (01.04.2016)
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Journal Article
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
Sirianni, Nancy J., Bitner, Mary Jo, Brown, Stephen W., Mandel, Naomi
Published in Journal of marketing (01.11.2013)
Published in Journal of marketing (01.11.2013)
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Journal Article
Not all dieters are the same: Development of the Diet Balancing Scale
Xie, Yi (Fionna), Mandel, Naomi, Gardner, Meryl P.
Published in Journal of business research (01.09.2021)
Published in Journal of business research (01.09.2021)
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Journal Article
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy
Weber, T.J., Hydock, Chris, Ding, William, Gardner, Meryl, Jacob, Pradeep, Mandel, Naomi, Sprott, David E., Van Steenburg, Eric
Published in Journal of public policy & marketing (01.04.2021)
Published in Journal of public policy & marketing (01.04.2021)
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Journal Article