Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention
Putra, Aditya Halim Perdana Kusuma, Mariam, Siti, Tafsir, Moh, Rosanti, Novita
Published in International review of management and marketing (05.07.2024)
Published in International review of management and marketing (05.07.2024)
Get full text
Journal Article
Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry
Sharp, Kirsty-Lee, Lues, Heleneze, Klonaridis, Rita, Van Deventer, Marko, Müller, Re-an, Redda, Ephrem
Published in International review of management and marketing (05.07.2024)
Published in International review of management and marketing (05.07.2024)
Get full text
Journal Article
Employee Engagement and Spiritual Leadership in Private Higher Education in South Africa
Kumalo, Sibongiseni, Schutte, Flip
Published in International review of management and marketing (05.07.2024)
Published in International review of management and marketing (05.07.2024)
Get full text
Journal Article
Exploring Millennial Consumers’ Behaviour in Social Commerce
Ramnarain, Yavisha, Govender, Krishna K., Soni, Sanjay
Published in International review of management and marketing (05.07.2024)
Published in International review of management and marketing (05.07.2024)
Get full text
Journal Article
Factors Influencing Audience’s Urban Preference through Mobile-Enabled Music
Zhu, Zhi-Hui, Chen, Han-Ying
Published in International review of management and marketing (05.07.2024)
Published in International review of management and marketing (05.07.2024)
Get full text
Journal Article
CSR categories and R&D investment: the moderating role of Managerial emotional intelligence
Ezzi, Ferdaws, Jarboui, Anis, Zouari-Hadiji, Rim
Published in Management & marketing (Bucharest, Romania) (01.03.2020)
Published in Management & marketing (Bucharest, Romania) (01.03.2020)
Get full text
Journal Article
The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers
Bejtkovský, Jiří, Copca, Narcis
Published in Management & marketing (Bucharest, Romania) (01.03.2020)
Published in Management & marketing (Bucharest, Romania) (01.03.2020)
Get full text
Journal Article
Trading using Hidden Markov Models during COVID-19 turbulences
Lolea, Iulian Cornel, Stamule, Simona
Published in Management & marketing (Bucharest, Romania) (01.12.2021)
Published in Management & marketing (Bucharest, Romania) (01.12.2021)
Get full text
Journal Article
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
Janoskova, Katarina, Kral, Pavol, Popescu, Gheorghe H., Rowland, Zuzana, Kramarova, Katarina
Published in Management & marketing (Bucharest, Romania) (01.09.2021)
Published in Management & marketing (Bucharest, Romania) (01.09.2021)
Get full text
Journal Article
Triple Helix for Sustainable Development Goals: An Impact Assessment of Shared Service Facility for Micro, Small, and Medium Enterprises Competitiveness in the Philippines
Armas, Kenneth L., Cruz, Catherine Dela, Navarro, Jonas Emmanuel, Viloria, Vivien
Published in International review of management and marketing (10.05.2024)
Published in International review of management and marketing (10.05.2024)
Get full text
Journal Article