by Wang, Rebecca Jen-Hui, Malthouse, Edward C., Krishnamurthi, Lakshman
Published in Journal of retailing (01.06.2015)

by Maslowska, Ewa, Malthouse, Edward C., Viswanathan, Vijay
Published in Decision Support Systems (01.06.2017)

by Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael
Published in Journal of interactive marketing (01.11.2013)

by Kim, Su Jung, Wang, Rebecca Jen-Hui, Malthouse, Edward C.
Published in Journal of interactive marketing (01.08.2015)

by Calder, Bobby J., Malthouse, Edward C., Schaedel, Ute
Published in Journal of interactive marketing (01.11.2009)

by Hennig-Thurau, Thorsten, Malthouse, Edward C., Friege, Christian, Gensler, Sonja, Lobschat, Lara, Rangaswamy, Arvind, Skiera, Bernd
Published in Journal of service research : JSR (01.08.2010)

by Ksiazek, Thomas B., Malthouse, Edward C., Webster, James G.
Published in Journal of broadcasting & electronic media (30.11.2010)

by Liu-Thompkins, Yuping, Malthouse, Edward C.
Published in Journal of advertising (02.01.2017)

by Lariviere, Bart, L. Keiningham, Timothy, Cooil, Bruce, Aksoy, Lerzan, C. Malthouse, Edward
Published in International journal of service industry management (01.01.2014)

by Verhoef, Peter C., Venkatesan, Rajkumar, McAlister, Leigh, Malthouse, Edward C., Krafft, Manfred, Ganesan, Shankar
Published in Journal of interactive marketing (01.05.2010)

by Blattberg, Robert C., Malthouse, Edward C., Neslin, Scott A.
Published in Journal of interactive marketing (01.05.2009)

by Malthouse, Edward C., Blattberg, Robert C.
Published in Journal of interactive marketing (2005)

by Maslowska, Ewa, Malthouse, Edward C., Collinger, Tom
Published in Journal of marketing management (23.03.2016)

by Hoornaert, Steven, Ballings, Michel, Malthouse, Edward C., Van den Poel, Dirk
Published in The Journal of product innovation management (01.09.2017)

by Huh, Jisu, Malthouse, Edward C.
Published in Journal of advertising (07.08.2020)

by L. Keiningham, Timothy, Aksoy, Lerzan, C. Malthouse, Edward, Lariviere, Bart, Buoye, Alexander
Published in International journal of service industry management (01.01.2014)

by Malthouse, Edward C., Li, Hairong
Published in Journal of advertising (03.04.2017)

by Sürer, Özge, Apley, Daniel W., Malthouse, Edward C.
Published in Machine learning (01.07.2024)

by Askalidis, Georgios, Kim, Su Jung, Malthouse, Edward C.
Published in Decision Support Systems (01.05.2017)

by Choi, Jaewon Royce, Malthouse, Edward C.
Published in Journalism studies (London, England) (17.08.2024)