Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
Kempen, Elizabeth, Tobias-Mamina, Rejoice, Strydom, Mariette, Christie, Lorna, Makopo, Mirriam
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (10.05.2023)
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (10.05.2023)
Get full text
Journal Article
Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
Kempen, Elizabeth, Tobias-Mamina, Rejoice, Strydom, Mariette, Christie, Lorna, Makopo, Mirriam
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (2023)
Get full text
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (2023)
Journal Article