Curiosity generating advertisements and their impact on sport consumer behavior
Park, Seong-Hee, Mahony, Daniel F., Kim, Yukyoum, Kim, Young Do
Published in Sport management review (01.08.2015)
Published in Sport management review (01.08.2015)
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Journal Article
Motivational Factors Influencing the Behaviour of J. League Spectators
Mahony, Daniel F., Nakazawa, Makoto, Funk, Daniel C., James, Jeffrey D., Gladden, James M.
Published in Sport management review (01.01.2002)
Published in Sport management review (01.01.2002)
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Journal Article
Organizational justice in sport
Mahony, Daniel F., Hums, Mary A., Andrew, Damon P.S., Dittmore, Stephen W.
Published in Sport management review (01.05.2010)
Published in Sport management review (01.05.2010)
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Journal Article
Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
Funk, Daniel C., Mahony, Daniel F., Nakazawa, Makoto, Hirakawa, Sumiko
Published in International journal of sports marketing & sponsorship (01.09.2001)
Published in International journal of sports marketing & sponsorship (01.09.2001)
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Journal Article
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Funk, Daniel C, Nakazawa, Makoto, Mahony, Daniel F, Thrasher, Robert
Published in International journal of sports marketing & sponsorship (01.05.2006)
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Published in International journal of sports marketing & sponsorship (01.05.2006)
Journal Article
The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
Funk, Daniel C., Nakazawa, Makoto, Mahony, Daniel F., Thrasher, Robert
Published in International journal of sports marketing & sponsorship (01.03.2006)
Published in International journal of sports marketing & sponsorship (01.03.2006)
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Journal Article
Teaching Finance in Sport Management Programs: An Analysis of Course Content Delivery
Mandello, Michael J, Andrew, Damon P S, Todd, Samuel Y, Mahony, Daniel F
Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.10.2008)
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Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.10.2008)
Journal Article
Investigating the Diverse Landscape of Championship and Playoff Site Selection Procedures across American High School Athletics
Seifried, Chad, Turner, Brian A, Christy, Keith, Mahony, Daniel F, Pastore, Donna
Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.04.2007)
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Published in The ICHPER-SD journal of research in health, physical education, recreation, sport & dance (01.04.2007)
Journal Article
An Examination of Marketing Resource Allocation in NCAA Division I Athletics
Greenwell, T Christopher, Mahony, Daniel F, Andrew, Damon P S
Published in Sport marketing quarterly (01.06.2007)
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Published in Sport marketing quarterly (01.06.2007)
Journal Article