Strategic Management from the Perspective of SMEs Operating in Service Sector
Zsigmond, Tibor, Machová, Renáta, Zsigmondová, Annamária
Published in Kvalita inovácia prosperita (01.01.2021)
Published in Kvalita inovácia prosperita (01.01.2021)
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Journal Article
Empirical results of entrepreneurs' network: Case study of Slovakia
Mura, Ladislav, Havierniková, Katarína, Machová, Renáta
Published in Serbian journal of management (01.01.2017)
Published in Serbian journal of management (01.01.2017)
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Journal Article
From Goods-dominant logic to Service-dominant logic
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Journal Article
Conference Proceeding
Theoretical Background to the Role of Trust in Marketing
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Journal Article
Conference Proceeding
Knowledge Management – situation in Poland and Slovakia
Machová, Renáta, Šeben, Zoltán, Zsigmond, Tibor, Bakulár, Annamária
Published in SHS Web of Conferences (2020)
Published in SHS Web of Conferences (2020)
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Journal Article
Conference Proceeding
Is marketing communication really a challenge for companies on Instagram?
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Journal Article
Conference Proceeding
The role of shockvertising in the context of various generations
Renáta Machová, Erika Seres Huszárik, Zsuzsanna Tóth
Published in Problems and perspectives in management (01.03.2015)
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Published in Problems and perspectives in management (01.03.2015)
Journal Article
The role of dominant power in supply chains
Tamás Brányi, László Józsa, Renáta Machová
Published in Problems and perspectives in management (2014)
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Published in Problems and perspectives in management (2014)
Journal Article
Comparative Analysis of the Workplace Expectations of Generations Y and Z
Baša, Kamilla, Machová, Renáta, Baša, Patrik, Doležaiová, Veronika
Published in Acta polytechnica Hungarica (2023)
Published in Acta polytechnica Hungarica (2023)
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Journal Article
Developing the Competences of Generation Z with Innovative Teaching Methods in the Context of the Requirement of Labour Market by Industry 4.0
Machová, Renáta, Korcsmáros, Enikő, Šeben, Zoltán, Fehér, Lilla, Tóth, Zsuzsanna
Published in International journal of advanced corporate learning (08.12.2021)
Published in International journal of advanced corporate learning (08.12.2021)
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Journal Article