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"Lyberger, Mark R."
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Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
by
Yim, Brian H
,
Lyberger
,
Mark R
,
Song, Doori
Published in
International journal of sports marketing & sponsorship
(05.04.2022)
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An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
by
Lyberger
,
Mark R
.
,
McCarthy, Larry
Published in
International journal of sports marketing & sponsorship
(01.01.2002)
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Journal Article
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recreation & sports
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behavior
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consumers
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consumption
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event and destination marketing
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hall of fame
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hospitality, leisure, sport & tourism
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Emerald Journals
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