by Lusch, Robert F., Brown, James R.
Published in Journal of marketing (01.10.1996)

by Tay, N.S.P., Lusch, R.F.
Published in IEEE intelligent systems (01.09.2007)

by Sarkany, E.F., Lusch, R.F.
Published in Proceedings. International Test Conference 1990 (1990)

by Lusch, R.F., Sarkany, E.F.
Published in Proceedings. 'Meeting the Tests of Time'., International Test Conference (1989)

by LUSCH, ROBERT F., LACZNIAK, GENE R., MURPHY, PATRICK E.
Published in The Journal of consumer affairs (01.06.1980)