Metaphor-Enabled Marketplace Sentiment Analysis
Luri, Ignacio, Schau, Hope Jensen, Ghosh, Bikram
Published in Journal of marketing research (01.06.2024)
Published in Journal of marketing research (01.06.2024)
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Journal Article
“Sometime in the future”—The technology entrepreneur as utopian market hero
Luri, Ignacio, Kaliyamurthy, Ashok Kumar, Farmer, Matthew
Published in Marketing theory (01.03.2023)
Published in Marketing theory (01.03.2023)
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Journal Article
Comparing short- and long-term breastfeeding models
Diaz Meneses, Gonzalo, Luri Rodríguez, Ignacio
Published in Journal of social marketing (12.10.2015)
Published in Journal of social marketing (12.10.2015)
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Journal Article
Say It Like You Mean It: Revealing Market Narratives through Text Analysis
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Conference Proceeding
Brand Journeys: Exploring the Boundaries of Consumer-Brand Relationships
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Conference Proceeding
How Should I Know? Codifying Brand Practices in Service Encounters
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Conference Proceeding
I Speak Starbucks, do You? Distinction and Inclusion on Linguistic Brand Codes
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Conference Proceeding
Promoting breastfeeding through the analysis of the motives and barriers of the target audience
Gonzalo Díaz-Meneses, Ignacio Luri-Rodríguez
Published in Responsibility and Sustainability (01.04.2014)
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Published in Responsibility and Sustainability (01.04.2014)
Journal Article