Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
Luangrath, Andrea Webb, Peck, Joann, Hedgcock, William, Xu, Yixiang
Published in Journal of marketing research (01.04.2022)
Published in Journal of marketing research (01.04.2022)
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Journal Article
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods
Peck, Joann, Kirk, Colleen P., Luangrath, Andrea W., Shu, Suzanne B.
Published in Journal of marketing (01.03.2021)
Published in Journal of marketing (01.03.2021)
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Journal Article
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb, Peck, Joann, Barger, Victor A.
Published in Journal of consumer psychology (01.01.2017)
Published in Journal of consumer psychology (01.01.2017)
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Journal Article
Marketing insights from text analysis
Berger, Jonah, Packard, Grant, Boghrati, Reihane, Hsu, Ming, Humphreys, Ashlee, Luangrath, Andrea, Moore, Sarah, Nave, Gideon, Olivola, Christopher, Rocklage, Matthew
Published in Marketing letters (01.09.2022)
Published in Marketing letters (01.09.2022)
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Journal Article
A review of touch research in consumer psychology
Krishna, Aradhna, Luangrath, Andrea Webb, Peck, Joann
Published in Journal of consumer psychology (01.04.2024)
Published in Journal of consumer psychology (01.04.2024)
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Journal Article
Correction to: Marketing insights from text analysis
Berger, Jonah, Packard, Grant, Boghrati, Reihane, Hsu, Ming, Humphreys, Ashlee, Luangrath, Andrea, Moore, Sarah, Nave, Gideon, Olivola, Christopher, Rocklage, Matthew
Published in Marketing letters (01.09.2022)
Published in Marketing letters (01.09.2022)
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Journal Article
Textual Paralanguage and its Implications for Marketing Communications
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Journal Article