Technology Licensing in a Network Product Market: Fixed‐Fee versus Royalty Licensing
Zhang, Huaige, Wang, Xuejun, Hong, Xianpei, Lu, Qiang (Steven)
Published in The Economic record (01.06.2018)
Published in The Economic record (01.06.2018)
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Journal Article
A longitudinal study of the impact of the Sydney Olympics on real estate markets
Lu, Qiang (Steven), Yang, Yupin
Published in International journal of event and festival management (16.03.2015)
Published in International journal of event and festival management (16.03.2015)
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Journal Article
Big data-driven strategic orientation in international marketing
Akter, Shahriar, Hossain, Md Afnan, Lu, Qiang (Steven), Shams, S.M. Riad
Published in International marketing review (07.09.2021)
Published in International marketing review (07.09.2021)
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Journal Article
Extreme brand love: measuring and modelling the intensity of sports team love
Daniels, Kerry, Wilkinson, Ian Frederick, Young, Louise, Lu, Steven (Qiang)
Published in European journal of marketing (02.09.2020)
Published in European journal of marketing (02.09.2020)
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Journal Article
The Impact of Market Competition on Search Advertising
Yang, Yupin, Lu, Qiang (Steven), Tang, Guanting, Pei, Jian
Published in Journal of interactive marketing (01.05.2015)
Published in Journal of interactive marketing (01.05.2015)
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Journal Article
Innovation in social media strategy for movie success: A study of the Bollywood movie industry
Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)
Published in Management decision (01.01.2018)
Published in Management decision (01.01.2018)
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Journal Article
Travelers' Prior Knowledge and Search Advertising
Lu, Qiang (Steven), Yang, Yupin, Huangfu, Xiuhua (Stella)
Published in Tourism analysis (23.09.2022)
Published in Tourism analysis (23.09.2022)
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Journal Article
Innovation in social media strategy for movie success
Nanda, Madhumita, Pattnaik, Chinmay, Lu, Qiang (Steven)
Published in Management decision (08.01.2018)
Published in Management decision (08.01.2018)
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Journal Article
Travelers’ Prior Knowledge and Search Advertising
Lu, Qiang (Steven), Yang, Yupin, Huangfu, Xiuhua (Stella)
Published in Tourism analysis (01.01.2022)
Published in Tourism analysis (01.01.2022)
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Journal Article