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Drivers of Customer-Brand Relationship Quality: A Case of Mainland Chinese Hotel Loyalty Program Members
by
Lo
,
Ada Sau
-
Yee
,
Im, Holly Hyunjung
Published in
Journal of travel & tourism marketing
(03.10.2014)
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A study on the impact of a bundle of determinants on the shopping and visiting intentions of tourists: An extension of the theory of reasoned action
by
Lo
,
Ada Sau
-
Yee
Year of Publication
01.01.2007
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Dissertation
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Format
Dissertation
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1
Journal Article
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Subject Area
business
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geography
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Topic
customer satisfaction
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2
attitudes
1 results
1
benefits
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beziehungsmarketing
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brand loyalty
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chinese
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Language
English
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Database
aylor and Francis Online
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ProQuest Central
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Taylor & Francis Social Science and Humanities Library - DRAA
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