Consumer responses to weakness revelation of human brands: The role of authenticity
Liu, Maggie Wenjing, Huang, Junhui, Zhu, Qichao, Zheng, Xiaolong
Published in International journal of research in marketing (01.10.2024)
Published in International journal of research in marketing (01.10.2024)
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Journal Article
Feeling lucky: How framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing, Wei, Chuang, Yang, Lu, Keh, Hean Tat
Published in International journal of research in marketing (01.06.2022)
Published in International journal of research in marketing (01.06.2022)
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Journal Article
Female responses to genetically modified foods: Effects of the menstrual cycle and food risk concerns
Chen, Rui, Liu, Maggie Wenjing, Guan, Yuhong, Zheng, Yuhuang
Published in Journal of business research (01.11.2020)
Published in Journal of business research (01.11.2020)
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Journal Article
Quality investment and subsidy strategies of platforms for smart home control hub
Zhang, Jie, Zhou, Yanju, Chen, Xiaohong, Liu, Maggie Wenjing
Published in Electronic commerce research (09.12.2023)
Published in Electronic commerce research (09.12.2023)
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Journal Article
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
Liu, Maggie Wenjing, Zhang, Lijun, Keh, Hean Tat
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2019)
Published in Journal of international marketing (East Lansing, Mich.) (01.03.2019)
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Journal Article
Revealing a Weakness Boosts Consumer Perceptions of Human Brand Authenticity
Zhu, Qichao, Liu, Maggie Wenjing, Zhang, Meng
Published in Advances in Consumer Research (01.01.2019)
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Published in Advances in Consumer Research (01.01.2019)
Conference Proceeding
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Liu, Maggie Wenjing, Yang, Lu, Zheng, Yuhuang
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
Conference Proceeding
Rituals Enhance Self-Brand Connection: The Role of Time Perception
Liu, Maggie Wenjing, Wang, Xian, Zhu, Qichao
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
Conference Proceeding
Earning Consumer Forgiveness through Service Recovery: Roles of Emotion, Money, and Power
Liu, Maggie Wenjing, Wei, Chuang, Keh, Hean Tat
Published in Advances in Consumer Research (01.01.2019)
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Published in Advances in Consumer Research (01.01.2019)
Conference Proceeding
Memory markers: How consumers recall the duration of experiences
Ahn, Hee-Kyung, Liu, Maggie Wenjing, Soman, Dilip
Published in Journal of consumer psychology (01.07.2009)
Published in Journal of consumer psychology (01.07.2009)
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Journal Article