by Chen, Zoe, Little, Vicki Janine, Thuan, Nguyen Hoang
Published in The Journal of technology transfer (12.08.2024)

by Little, Vicki Janine, Lee, Christina Kwai Choi, Nair, Sumesh
Published in Journal of macromarketing (01.06.2019)

by Kunchamboo, Vimala, Little, Vicki Janine, Cheah, Stephanie Kay Ann
Published in Journal of macromarketing (01.06.2023)

by Little, Vicki Janine, Ho, Helen Hui Ping, Eti-Tofinga, Buriata
Published in Journal of macromarketing (01.06.2023)

by Chong, Chooi Ling, Little, Vicki Janine, Kunchamboo, Vimala, Lee, Christina Kwai Choi
Published in Advances in Consumer Research (01.01.2020)